The Story of Your Business

as a Christmas Tree

In the spirit of the season, I’ve put together a visual representation of the layers that combine to create the story of your business with a Christmas Tree theme. Over the next few days, I’ll be sharing one branch at a time as we ascend through the ever-more-descriptive levels of content that make up the entirety of your business’ story. How far up the “tree” does your business’ story go? How can it reach greater heights of personality and authenticity to pique customers' interest?

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We begin with the lowest branch where the decorations blend in with the tree itself; there’s information there, but it doesn’t stand out and immediately capture the viewer's interest and invite them to delve deeper into your story. This represents the bare minimum you would want customers to know so it can register that your business even exists.