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The Story of Your Business

as a Christmas Tree - Part III

In the spirit of the season, I’ve put together a visual representation of the layers that combine to create the story of your business with a Christmas Tree theme. Over the next few days, I’ll be sharing one branch at a time as we ascend through the ever-more-descriptive levels of content that make up the entirety of your business’ story. How far up the “tree” does your business’ story go? How can it reach greater heights of personality and authenticity to pique customers' interest?

I invite you to join my email list so you can learn more about an exciting opportunity to unearth, claim and proclaim your business’ story coming early in 2024.

We began revealing our tree from the bottom branches where the information - like the decorations - blend in with the tree itself and isn't very informative or interesting. They might include your business name and tagline, your name and title, where you can be reached and your hours of operation. Next came a layer of broad details which helped distinguish the business by adding a little color and flair.

Today our tree grows even taller and beautiful as we've added another level which contains information about your expertise and includes descriptions of your experience, talent and skills. This tells customers even more about who you are and about your professional qualifications. This information helps them feel confident about working with you. Mentioning your expertise makes compelling, engaging content when shared on social media and helps people get a more fleshed-out sense of who you are and what you bring to your profession.

As the tree's decor expands, so does the story its branches tell. Stay tuned over the next few days as we ascend the tree and discover more ways to unearth the authentic, compelling, resonating story that is your business' alone.


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